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Decision Technology was formed in August of 1992 by Rod Jones. The goal of the firm is to increase the customer intimacy and competitive advantage of our clients through the creative use of sales marketing strategy, tools and training.


Rod Jones

Rod Jones is President and founder of Decision Technology, an industrial sales and marketing consulting firm. Rod began his manufacturing career as a machine apprentice in a Detroit machine shop. During and after college he worked as an Industrial Engineer at General Motors Chevrolet Gear & Axle (now American Axle) and as a CNC Sales and Application Engineer with General Electric. Later, as Sales Manager of DeVlieg Machine Company, he managed the worldwide sales of precision machining centers and tooling systems to a wide array of customer markets. He holds a BS in Mechanical & Electrical Engineering from Oakland University and an MA in Applied Psychology from the California Graduate School of Theology.


He has over 28 years of experience in manufacturing-related markets. In the last 13 years he has worked with over 80 of the world’s premier manufacturing technology equipment suppliers and distributors and completed over 350 marketing research and consulting projects. His working career includes hundreds of speaking and training presentations.


Rod is a frequent speaker, trainer and consultant for the industry as well as the Association of Manufacturing Technology, American Machine Tool Distributors’ Association and Society of Manufacturing Engineers. He is a member of the Society of Manufacturing Engineers.


Rod and his wife Pat reside in Ada, Michigan near Grand Rapids. Married for 38 years, they have three grown children and four grandchildren. Rod and Pat enjoy the wildlife and hiking trails surrounding their wooded home and office.



















Decision Technology, Inc.
1665 Fawn's Ridge Dr.
Ada, MI  49301, USA
Phone: 1+ (616) 676-4650
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