Services     About DT     Links     Info Request

Home

 

Market Research     Marketing Strategy     Customer Satisfaction     Employee Training
 


E-Commerce & Web Strategy
Product Planning



A major hurdle in waging an effective marketing effort is a weak customer database. The following questions will quickly evaluate the strength of your database.

Rating Your Existing Customer Database

  • Is your database current?

  • Do you have a scheduled system of updating the database?

  • Does your database include both customers and non-customers?

  • Does the database include key market data (i.e. SIC, size, ownership, machine types)

  • Can you easily sort on key customer characteristics to build subsets?

  • Do all departments, including top management, have access to the database?

Decision Technology can equip your staff with the necessary skills and tools to create and maintain a world-class database. Or, Decision Technology can take over the management of your database. Here is a summary of our services:

Database Consulting & Training – Providing customer database skills, strategy and tools to your in-house staff.

Database Design – Many customer databases are simply a computer version of an address book. Proper design will add fields and functions that make the database powerful and useful to a cross-section of departments.

Database Updating and Enhancement – Decision Technology utilizes powerful software tools linked to several national database sources. We can run our software against your database to accomplish two goals: 1) update old record fields and 2) add powerful new data fields that allow for sophisticated customer profiling.

Customer Profiling – Once the database is up to date and enhanced, customer profiles can be generated that reveal buying patterns based on a number of factors such as: product types, customer characteristics, market factors, geographic delimiters and distribution issues.

Sales Force Automation – The sales staff can benefit the most from a useful customer database. Consulting and training in this area can increase field sales effectiveness.

 

 


Decision Technology, Inc.
1665 Fawn's Ridge Dr.
Ada, MI  49301, USA
Phone: 1+ (616) 676-4650
This site authored & maintained byVision Learning Systems info@decisiontec.com
View our Privacy Policy