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Rating Your Existing Customer Database
Technology can equip your staff with the necessary skills and tools to create
and maintain a world-class database. Or, Decision Technology can take over the
management of your database. Here is a summary of our services:
Consulting & Training –
Providing customer database skills, strategy and tools to your in-house staff.
Many customer databases are simply a computer version of an address book. Proper
design will add fields and functions that make the database powerful and useful
to a cross-section of departments.
Updating and Enhancement –
Decision Technology utilizes powerful software tools linked to several national
database sources. We can run our software against your database to accomplish
two goals: 1) update old record fields and 2) add powerful new data fields that
allow for sophisticated customer profiling.
Once the database is up to date and enhanced, customer profiles can be generated
that reveal buying patterns based on a number of factors such as: product types,
customer characteristics, market factors, geographic delimiters and distribution
Force Automation –
The sales staff can benefit the most from a useful customer database. Consulting
and training in this area can increase field sales effectiveness.