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The Art Of
Customer Service

World Class companies are moving beyond the reduction of ‘direct labor costs’ and focusing on indirect cost and quality factors. As a result, new manufacturing strategies dictate closer relationships with fewer vendors. Now, more than ever, manufacturers are evaluating vendor quality and after-sale service performance on existing equipment when purchasing new machine tools. Service staff may now be the most critical link in establishing long-term customer attitudes which guarantee customer retention.

Customer Retention & The Role Of Service

  • World Class Vendor Relationships

  • The Cost of Loosing a Customer

Communicating With Customers

  • Why "First Impressions" are Important - What Customers Really See!

  • Understanding a Customer’s Emotions and Decisions

  • The Harmful Effects of Not Listening to Customers

  • How Customers View Machine Quality and Ownership based on their Age

  • Working with Women Customers in Manufacturing

Sales & Service Strategies

  • Who is the Account Salesman? A Personality Profile

  • Working with the Salesman - A Lesson in Persuasion

  • Communication & Account Profiles

  • Buying Team Activity and the Serviceman

Customer Training Tips

  • How Customer’s Learn and Retain What You Teach?

  • Training Techniques that Work

  • Using Criticism Effectively

  • Customer Loyalty & Training

Customer Meeting Dynamics

  • How to Identify Key Influencers in a Meeting

  • Four Meeting Control Strategies

  • Understanding Seating Arrangements in Customer Meetings

  • Meeting Energy & Timing

World Class Manufacturing Trends

  • Introduction to World Class Manufacturing

  • The ‘Lean Manufacturing’ System

  • Market-Driven Manufacturing Flexibility - Routing, Machine & Product-Mix

  • Cellular Manufacturing Techniques

  • ‘Just-In-Time’ Manufacturing

  • Kanban Productivity Advantages

Length: 3 to 4 hours based on product and market complexity.

Who: All employees involved in the sale, marketing or application (engineering) of products and services.

Syllabus: An interactive format, stapled syllabus is available.

Size: The group size is flexible.

Room: U-shaped table arrangement is preferred for groups under 25. Theater seating for over 25.

Equipment: Overhead projector and flip chart. Over 60 participants will require sound amplification.

 

 


Decision Technology, Inc.
1665 Fawn's Ridge Dr.
Ada, MI  49301, USA
Phone: 1+ (616) 676-4650
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